Free French Wine Giveaway!

Win a 3-Pack of Wine for the Holidays from The Zin Diva, LLC!

Sign-up The Zin Diva Shares Her Passion for Wine at an Art Galleryfor The Zin Diva’s Email Newsletter for a chance to win a 3-pack of wine for the holidays!

I’ve selected three French wines for this drawing: a sparkling, a Saumur (Chenin Blanc), and a Cotes-du-Rhone. I especially adore this Saumur. I served it at my Loire Valley dinner party and the guests and I all wanted “some more” Saumur. 🙂

Enter for a Chance to Win 3 French Wines Here: Sign Up for Our Newsletter to Stay in Touch

The Zin Diva creates fun, passion-filled wine events that bring people together. Plan your next cocktail party, dinner party, nonprofit fundraiser, or homeowner’s association event with The Zin Diva, LLC, or consider using us at your upcoming bridal shower or wedding reception. Serving the greater DC Metro area.

Subscribe by December 18, 2012 to enter the drawing! Drawing will be held on December 19, 2012. US Residents only.

beth.taylor@zindiva.com
703-249-WINE
@Zin_Diva
www.facebook.com/TheZinDiva

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Creating fun, passion-filled wine events that bring people together

Musings on Company Philosophy… and Putting the “Fun” First in The Zin Diva!

I’ve been working this week to develop my company philosophy and integrate it throughout my website. While developing a core purpose and core values sounded rather abstract to me, I’ve actually really enjoyed seeing how my website and “elevator speech” are evolving based on selling my core purpose of “fun” instead of my Sommelier and wine education services.

So, here’s The Zin Diva’s core purpose: To create fun, passion-filled wine events that bring people together. While this has long been my objective, my website and 30-second elevator speech didn’t reflect that. In fact, peoples’ eyes glaze over when I say I provide “Sommelier and Wine Education Services for your Parties and Events.” Yawn… And then they ask what Sommelier means, and I say a fancy French word for wine steward. But we never really got down to the core of my business model of creating fun, passion-filled wine events that bring people together. Instead of burying the fun deep into conversation, I am now seeking to promote the “fun” up-front.

So here is my new approach and elevator speech: The Zin Diva creates fun, passion-filled wine events that bring people together. We strive to make wine fun and approachable while providing the amount of wine education that you and your guests desire.

I’ve also established the core values for The Zin Diva, so that they can guide us as we plan events, serve guests, hire help, and market ourselves. As we grow, the core values should remain constant.

So, here are The Zin Diva’s Core Values:

  • Passion
  • Warmth
  • Authenticity
  • Diversity
  • Rewarding Relationships

And in summary, here’s a look at how I’m promoting The Zin Diva now:

We plan and host fun, passion-filled wine events for Northern Virginia, Maryland, and the Washington, DC Metro area including locations up to 1.5 hours away from Alexandria, Virginia. Ask us about planning a fun wine event for your group by contacting The Zin Diva at beth.taylor@zindiva.com or 703-249-WINE.

Cheers to having fun!

Welcome to The Zin Diva, LLC!

I have a big development to announce! I officially own my own business, The Zin Diva, LLC! My business provides personalized wine service and education for parties and events.

As a Level 1 Sommelier and Certified Specialist of Wine, I love sharing my passion for food and wine both in my business, The Zin Diva, LLC, and through blogging.

The Zin Diva, LLC, provides sommelier and wine education services for your parties and events. I work with you to select wines to match your theme, menu, budget, personal tastes, and guest list. I bring the wines to your event and serve them at the right temperature and in the setting you prefer such as at a tasting table, sit-down dinner, or cocktail party. To indulge the senses further, I use Riedel wine glasses, which enhance the aromas and flavors of your wine selections.

You and your guests will receive the level of wine education you want to include pairing people with wines they’ll like, answering questions, displaying maps, and providing handouts when desired.
When I’m not planning wine events, I blog about my wine, food, and cooking experiences in detail at www.ZinDiva.com and in short form at Twitter using @Zin_Diva and on “The Zin Diva” at facebook.
I love to cook and share food with family and friends. What better way to get the word out on my latest recipe than with blogging? No more forgetting to email a recipe to someone who asked for it–all the information is online and ready to use. 🙂
As you can probably tell, I love learning about and drinking wine, pairing food and wine, and hosting wine tastings and parties. Ask me about planning a wine tasting for your group or providing wine service at your event by contacting me at beth.taylor@zindiva.com or 703-249-WINE.