Creating fun, passion-filled wine events that bring people together

Musings on Company Philosophy… and Putting the “Fun” First in The Zin Diva!

I’ve been working this week to develop my company philosophy and integrate it throughout my website. While developing a core purpose and core values sounded rather abstract to me, I’ve actually really enjoyed seeing how my website and “elevator speech” are evolving based on selling my core purpose of “fun” instead of my Sommelier and wine education services.

So, here’s The Zin Diva’s core purpose: To create fun, passion-filled wine events that bring people together. While this has long been my objective, my website and 30-second elevator speech didn’t reflect that. In fact, peoples’ eyes glaze over when I say I provide “Sommelier and Wine Education Services for your Parties and Events.” Yawn… And then they ask what Sommelier means, and I say a fancy French word for wine steward. But we never really got down to the core of my business model of creating fun, passion-filled wine events that bring people together. Instead of burying the fun deep into conversation, I am now seeking to promote the “fun” up-front.

So here is my new approach and elevator speech: The Zin Diva creates fun, passion-filled wine events that bring people together. We strive to make wine fun and approachable while providing the amount of wine education that you and your guests desire.

I’ve also established the core values for The Zin Diva, so that they can guide us as we plan events, serve guests, hire help, and market ourselves. As we grow, the core values should remain constant.

So, here are The Zin Diva’s Core Values:

• Passion
• Warmth
• Authenticity
• Diversity
• Rewarding Relationships

And in summary, here’s a look at how I’m promoting The Zin Diva now:

We plan and host fun, passion-filled wine events for Northern Virginia, Maryland, and the Washington, DC Metro area including locations up to 1.5 hours away from Alexandria, Virginia. Ask us about planning a fun wine event for your group by contacting The Zin Diva at beth.taylor@zindiva.com or 703-249-WINE.

Cheers to having fun!